Las Vegas is going all in.

The Las Vegas developers are not reserving anything for the future; the extraordinary investment of over $40 billion in infrastructure, mostly high-end projects from big corporations is expected to increase the tourism incomes by at least 15% on 2012. A new tourism slogan “Your Vegas is showing" was recently unveiled in TV and print ads. The new advertising campaign focuses on the city's standing as one of the most exclusive shopping locations in the world as well as America’s favorite destination for partying, celebrating or simply chill out.

"The new slogan is not replacing 'What Happens Here, Stays Here,' but is complementary …. Adding a product message to the brand message adult freedom experience," says Erika Pope of the Las Vegas Convention and Visitors Authority. New Las Vegas hotels, clubs and shopping Malls are intended to attract more visitors as gaming and gambling revenues seem to be falling down. The Las Vegas visitation rates during 2007 show a growth of 0.7% over the same period in 2006. That's on pace to exceed the record 2006 visitation of 38.9 million.  

Some of the projects planned at Las Vegas include the recently inaugurated Palazzo Hotel and Resort. The Venetian’s little sister opened its doors last week, featuring a series of celebrations and events that caught everybody’s attention. But that’s not it, The Cosmopolitan is also planned to be ready by late 2010, enlarging the list of new and improved projects that will be opening in the next few years. That include the Trump International Hotel & Towers, the Palms Place, a condo development and spa adjacent to the Palms Casino Resort is expected to open late next month.

2009 will witness the grand opening of Wynn’s latest luxury tower called Encore as well as the MGM Mirage $7.8 billion shopping project, The CityCenter and the Fontainebleau Las Vegas. Boyd Gaming's Echelon, a complex with five hotels, including a Delano and Mondrian, is expected to be ready to celebrate its grand opening in 2010. Also a Plaza resort involving developers of New York's The Plaza could be arriving in 2012.