888.com, PacificPoker.com and Casino on Net main operator, has renewed its title sponsorship agreement with the Spanish soccer league team Sevilla FC. The agreement, which became effective right after both parts imprinted their signatures on the contract, confirms 888.com as the club’s main sponsor for a period of three years with both parties looking to increase the close relationship they have created over the last years.

"We are delighted to continue as Sevilla FC's main sponsor. We see Sevilla as a highly ambitious team with great potential and are very proud to be sponsoring a club that has the same approach to business as 888.com - namely offering customers the very finest and most entertaining action available.The synergy between the companies will no doubt help both maximize the huge potential and expected growth into the next decade. We are sure that Sevilla FC can build on their recent successes, both at home and in Europe, in the next few years and we look forward to supporting them to even greater things in 2009 and beyond." said Matt Robinson, 888.com Vice President of Brand Marketing.

Advertising your brand on a soccer team shirt its an expansive but very effective marketing tactic, several online gaming sites including Mansion.com and bwin have done it before with the Totenham and Real Madrid respectively, proving that having a team with millions fans worldwide exhibiting your logo on the team’s shirt is way more effective than spending millions advertising your site on magazines.

"Sevilla Football Club is proud to be associated with 888.com and we thank them for their continued and generous support of our club; support which goes far beyond the considerable financial contribution they have made in recent years. We appreciate the belief and commitment that 888.com have shown towards Sevilla FC, which have helped us to develop into one of the best sides in Spain and one that regularly competes for the highest accolades in International football. As a result of 888.com's continued support, Sevilla FC has been able to generate enough resources to create a more competitive team each season for the last three years collecting important European trophies (two Uefa Cups, one UEFA Super Cup) notable Champions League results (reached the quarter final stages) and National victories (Spanish Cup and Spanish Super Cup) in the process. These successes come as a great vindication and reward for 888.com who dared to back an emerging stock, and continue to support us today." said Jose Maria del Nido, President of Sevilla Football Club.

888.com, one of the main online poker, sportsbetting and online casino operators in Europe will also work shoulder to shoulder with the soccer club in several advertising and marketing activities aimed  to attract more customers and particularly to promote 888 new sports betting division - 888sport.com, among Sevilla fans and European soccer followers.

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