WMS Gaming Inc., a company related with WMS Industries Inc. and Harrah’s Entertainment, Inc. have recently released an announcement informing that they have signed a contract to provide Harrah’s with the latest  version of WMS’ STAR TREK customized slot machines. Harrah’s will launch the customized games in its Las Vegas hotels and casinos starting in December 2008. Members of Harrah’s TOTAL REWARDS program will be allowed to use their cards to create a tailored and customized gaming experience at most of Harrah’s casinos in the U.S.

 “As we introduce our latest innovation at Harrah’s, in collaboration with the creative WMS team, the unique Adaptive Gaming platform has enabled us to provide an enhanced level of personalization and a more differentiated entertainment experience each time a player logs onto the game with their TOTAL REWARDS card. With both companies’ customer-focused approach to bringing players a total entertainment experience, WMS’ STAR TREK games align perfectly with our TOTAL REWARDS program.” said Tim Stanley, chief information officer and senior vice president, innovation, gaming and technology of Harrah’s Entertainment, Inc.

The STAR TREK video gaming machines provides players with the unique ability to personalize their game play, giving them the chance to save certain features, including the play status and unlock additional bonus rounds and game episodes after a while. As players move forward into the game’s storyline, they can save their progress through the game and resume the game exactly where they stop the last time, regardless of the gaming machine or casino they visit. In addition, they can upload their previous status from non-Harrah’s based Star Trek games, earn ‘Bonus’ medals for their Harrah’s play, and access new games, unique communications and special promotions and offers.

“This agreement demonstrates WMS’ ability to offer innovative and differentiated gaming products that support our customers’ strategic initiatives, including their patron loyalty programs. As one of the industry’s leading casino operators and forward-thinking technology companies, Harrah’s is at the forefront of offering its patrons a unique and personalized gaming experience. Working with the innovative team at Harrah’s, we’ve created a customized TOTAL REWARDS, player-appealing experience enabled by WMS’ advanced technology and pool of intellectual property. Collectively, we believe these features will enhance players’ gaming experience, resulting in strong performance and longevity of the game for casino customers. Additionally, this enablement facilitates opportunities to collaboratively leverage other WMS networked gaming solutions and future products to benefit TOTAL REWARDS play.” added Orrin J. Edidin, president of WMS.

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