Ultimate Bet is announcing the launch of its new UB.com domain, brand name and logo, as
well as several 'non-cosmetic' features and functionality changes
Over the last few months, UltimateBet has introduced and implemented a series of improvements and modifications to their world famous poker and client software, offering customers new features, tournaments and bonuses exclusively created to appeal all players regardless of their bankroll or experience at the poker tables. Now the site is announcing the launch of its new UB.com domain, brand name and logo, as well as several 'non-cosmetic' features and functionality changes.
"The launch of UB.com represents a turning point for our company. We have assembled a great group of professionals who are passionate about poker to build the UB brand. Our goal is to create products and services that poker players really want. We are trying to listen very carefully to both our players and the poker community to help us achieve this goal. The launch of UB.com is not just a new domain with a different logo, it's much more than that. It's a complete new direction for UB. It's software built with the serious poker player in mind. It's a new television show that is truly about poker, not just another reality or game show. And finally, it's tournaments and promotions that poker players care about." said Paul Leggett, Tokwiro's Chief Operating Officer.
The new UB.com features a complete Lobby redesign for improved navigation and usability. UB players will have the chance to customize their poker experience by using new filters to access their personal game selection every time they want to play. Tournament and ring game icons have also been added in this product release. UB also implemented a new tournament schedule with over 30 new guaranteed poker tournaments and $1 Million in monthly guarantees.
"In the ten years since I have been involved with the UB brand, I have never been prouder to represent the company as much as I am right now. We have great people captaining the ship, we have a great vibe and some serious swagger. I look forward to the day when we are the largest online poker site on the planet," added UB Pro player Phil Hellmuth.
For more information about the new UB, please visit UB.com.